We set up Staying Cool back in 2005 (we being two friends, Paul and Tracey). We both travelled a fair bit and our experiences were mixed. We thought there had to be a better alternative to a boutique hotel (great design but small rooms and a hefty bill) and a serviced apartment (cheaper and more spacious but often badly and blandly furnished).
We came up with the concept of Staying Cool: individual apartments for the more independently-minded among us.
"There are no bellhops nor a gym...instead you get a Mac Mini, free Wi-Fi, an espresso machine and a juicer (oranges included)." The New York Times
""..the Rotunda is superbly located bang in the city centre with New Street and the famous Christmas market less than 20ft from our door – perfect for dropping off those heavy shopping bags."" North Devon Journal
"Self catering couldn't be more groovy." The Telegraph's Stella magazine