We set up Staying Cool back in 2005 (we being two friends, Paul and Tracey). We both travelled a fair bit and our experiences were mixed. We thought there had to be a better alternative to a boutique hotel (great design but small rooms and a hefty bill) and a serviced apartment (cheaper and more spacious but often badly and blandly furnished).
We came up with the concept of Staying Cool: individual apartments for the more independently-minded among us.
"There are no bellhops nor a gym...instead you get a Mac Mini, free Wi-Fi, an espresso machine and a juicer (oranges included)." The New York Times
"Leave the curtains open and wake up to the panoramic views from floor-to-ceiling windows." Time Out
"The New York Times recently named our second city as one of the hottest destinations for 2012...Its favourite place to stay? Staying Cool's apartments atop the Rotunda..." The Sunday Times