We set up Staying Cool back in 2005 (we being two friends, Paul and Tracey). We both travelled a fair bit and our experiences were mixed. We thought there had to be a better alternative to a boutique hotel (great design but small rooms and a hefty bill) and a serviced apartment (cheaper and more spacious but often badly and blandly furnished).
We came up with the concept of Staying Cool: individual apartments for the more independently-minded among us.
""The Week's Best Deals: Birmingham's Staying Cool at the Rotunda is enticing 'time flexible' guests to its chic, 60s-inspired self-catering apartments with discounted stays on Monday and Sunday nights..." " The Observer Magazine
"Someone has put a lot of thought into making the stay a wonderful experience for guests, and it shows." Made for Mums
"Why go? For an ultra-stylish taste of Birmingham..." Red online