We set up Staying Cool back in 2005 (we being two friends, Paul and Tracey). We both travelled a fair bit and our experiences were mixed. We thought there had to be a better alternative to a boutique hotel (great design but small rooms and a hefty bill) and a serviced apartment (cheaper and more spacious but often badly and blandly furnished).
We came up with the concept of Staying Cool: individual apartments for the more independently-minded among us.
""..our apartment was equipped with a fully functioning kitchen, replete with oranges for juicing, a juicer, coffee grounds for grinding, a coffee machine, and the most swaggy open-plan living room, framed by a seemingly endless view..."" Wonderland Magazine
"The New York Times recently named our second city as one of the hottest destinations for 2012...Its favourite place to stay? Staying Cool's apartments atop the Rotunda..." The Sunday Times
"Why go? For an ultra-stylish taste of Birmingham..." Red online