We set up Staying Cool back in 2005 (we being two friends, Paul and Tracey). We both travelled a fair bit and our experiences were mixed. We thought there had to be a better alternative to a boutique hotel (great design but small rooms and a hefty bill) and a serviced apartment (cheaper and more spacious but often badly and blandly furnished).
We came up with the concept of Staying Cool: individual apartments for the more independently-minded among us.
""The Week's Best Deals: Birmingham's Staying Cool at the Rotunda is enticing 'time flexible' guests to its chic, 60s-inspired self-catering apartments with discounted stays on Monday and Sunday nights..." " The Observer Magazine
"I liked the fact that all the food products were fairtrade/organic (excellent!). The flat was lovely, wish I had somewhere like that in London.." Kate Cater, Life & Style Editor, The Guardian
"Only one thing could possibly top the stylish design-led interiors at Staying Cool, and that’s the views..." Elle online