We set up Staying Cool back in 2005 (we being two friends, Paul and Tracey). We both travelled a fair bit and our experiences were mixed. We thought there had to be a better alternative to a boutique hotel (great design but small rooms and a hefty bill) and a serviced apartment (cheaper and more spacious but often badly and blandly furnished).
We came up with the concept of Staying Cool: individual apartments for the more independently-minded among us.
""..our apartment was equipped with a fully functioning kitchen, replete with oranges for juicing, a juicer, coffee grounds for grinding, a coffee machine, and the most swaggy open-plan living room, framed by a seemingly endless view..."" Wonderland Magazine
"Why go? For an ultra-stylish taste of Birmingham..." Red online
"Leave the curtains open and wake up to the panoramic views from floor-to-ceiling windows." Time Out