We set up Staying Cool back in 2005 (we being two friends, Paul and Tracey). We both travelled a fair bit and our experiences were mixed. We thought there had to be a better alternative to a boutique hotel (great design but small rooms and a hefty bill) and a serviced apartment (cheaper and more spacious but often badly and blandly furnished).
We came up with the concept of Staying Cool: individual apartments for the more independently-minded among us.
"..brilliant either for a short break with kids or just for a night or weekend away without them if your batteries need recharging." The Baby Website
"The New York Times recently named our second city as one of the hottest destinations for 2012...Its favourite place to stay? Staying Cool's apartments atop the Rotunda..." The Sunday Times
""The Week's Best Deals: Birmingham's Staying Cool at the Rotunda is enticing 'time flexible' guests to its chic, 60s-inspired self-catering apartments with discounted stays on Monday and Sunday nights..." " The Observer Magazine