We're passionate about great service. We try to anticipate your needs and give you everything you need to enjoy your stay with us - independently. No knocks at the door here for a bed turning down service when you're just getting into the shower.
And we try to be as flexible as possible when we can - check-in and check-out times are a good example - and to respond to your requests quickly. In short, we try to treat you how we would like to be treated ourselves.
You can read more about our ethos in our Guest Care Policy.




"Why go? For an ultra-stylish taste of Birmingham..." Red online
"I liked the fact that all the food products were fairtrade/organic (excellent!). The flat was lovely, wish I had somewhere like that in London.." Kate Cater, Life & Style Editor, The Guardian
"The New York Times recently named our second city as one of the hottest destinations for 2012...Its favourite place to stay? Staying Cool's apartments atop the Rotunda..." The Sunday Times