We've spent a lot of time carefully choosing the basics. For instance, a good night's sleep is high on the priority list so beds are pocket sprung with memory foam. Our kingsize mattresses are called the Ultimate - we always say you'll know why in the morning...
We love great coffee, so we've put in really good espresso makers and commissioned our own locally sourced coffee. And, this being England, there's quality tea and hot chocolate on hand too.
By contrast, we loathe those little plastic UHT milk thingies which you often get in hotels, so we pop a pint of fresh organic or locally produced milk in your fridge before you arrive.
"Why go? For an ultra-stylish taste of Birmingham..." Red online
"Leave the curtains open and wake up to the panoramic views from floor-to-ceiling windows." Time Out
"I liked the fact that all the food products were fairtrade/organic (excellent!). The flat was lovely, wish I had somewhere like that in London.." Kate Cater, Life & Style Editor, The Guardian