We've spent a lot of time carefully choosing the basics. For instance, a good night's sleep is high on the priority list so beds are pocket sprung with memory foam. Our kingsize mattresses are called the Ultimate - we always say you'll know why in the morning...
We love great coffee, so we've put in really good espresso makers and commissioned our own locally sourced coffee. And, this being England, there's quality tea and hot chocolate on hand too.
By contrast, we loathe those little plastic UHT milk thingies which you often get in hotels, so we pop a pint of fresh organic or locally produced milk in your fridge before you arrive.
"Someone has put a lot of thought into making the stay a wonderful experience for guests, and it shows." Made for Mums
"Self catering couldn't be more groovy." The Telegraph's Stella magazine
"I liked the fact that all the food products were fairtrade/organic (excellent!). The flat was lovely, wish I had somewhere like that in London.." Kate Cater, Life & Style Editor, The Guardian