We've spent a lot of time carefully choosing the basics. For instance, a good night's sleep is high on the priority list so beds are pocket sprung with memory foam. Our kingsize mattresses are called the Ultimate - we always say you'll know why in the morning...
We love great coffee, so we've put in really good espresso makers and commissioned our own locally sourced coffee. And, this being England, there's quality tea and hot chocolate on hand too.
By contrast, we loathe those little plastic UHT milk thingies which you often get in hotels, so we pop a pint of fresh organic or locally produced milk in your fridge before you arrive.
"Why go? For an ultra-stylish taste of Birmingham..." Red online
"Only one thing could possibly top the stylish design-led interiors at Staying Cool, and that’s the views..." Elle online
"The New York Times recently named our second city as one of the hottest destinations for 2012...Its favourite place to stay? Staying Cool's apartments atop the Rotunda..." The Sunday Times