We've spent a lot of time carefully choosing the basics. For instance, a good night's sleep is high on the priority list so beds are pocket sprung with memory foam. Our kingsize mattresses are called the Ultimate - we always say you'll know why in the morning...
We love great coffee, so we've put in really good espresso makers and commissioned our own locally sourced coffee. And, this being England, there's quality tea and hot chocolate on hand too.
By contrast, we loathe those little plastic UHT milk thingies which you often get in hotels, so we pop a pint of fresh organic or locally produced milk in your fridge before you arrive.
"I liked the fact that all the food products were fairtrade/organic (excellent!). The flat was lovely, wish I had somewhere like that in London.." Kate Cater, Life & Style Editor, The Guardian
""The Week's Best Deals: Birmingham's Staying Cool at the Rotunda is enticing 'time flexible' guests to its chic, 60s-inspired self-catering apartments with discounted stays on Monday and Sunday nights..." " The Observer Magazine
"There are no bellhops nor a gym...instead you get a Mac Mini, free Wi-Fi, an espresso machine and a juicer (oranges included)." The New York Times