Staying Cool was set up in 2005 by Tracey Stephenson and Paul Taylor who own the company equally. They are supported by an Advisory Board.
Tracey is Managing Director and has over all day to day responsibility for running the company and managing the team.
Tracey began her career in marketing and tourism, managed a range of commercial units in universities and local authorities and later became the Tourism and Marketing Manager for Salford City Council. This was at the time of the launch of The Lowry arts centre, the Commonwealth Games and the establishment of a new public-private sector destination management organisation for The Quays.
Upon leaving Salford City Council in 2003, Tracey worked as a marketing and sponsorship consultant for clients including the Harlem Globetrotters before setting up and working full time for Staying Cool.
A qualified lawyer, Paul has worked for 20 years in legal, commercial and senior management roles within the media industry including board director of Granada TV, consultant and non-executive director to independent TV companies.
Paul also has a degree in architecture and takes the lead on Staying Cool's business and creative strategy.
"I liked the fact that all the food products were fairtrade/organic (excellent!). The flat was lovely, wish I had somewhere like that in London.." Kate Cater, Life & Style Editor, The Guardian
"The New York Times recently named our second city as one of the hottest destinations for 2012...Its favourite place to stay? Staying Cool's apartments atop the Rotunda..." The Sunday Times
""The Week's Best Deals: Birmingham's Staying Cool at the Rotunda is enticing 'time flexible' guests to its chic, 60s-inspired self-catering apartments with discounted stays on Monday and Sunday nights..." " The Observer Magazine