Well that's what the Sunday Times has just said today in its piece on what's hot 2009 (new, stylish, cutting-edge, not necessarily expensive).
... Birmingham has just gained its first AA-five-star [actually Visit Britain accredited - ed] accommodation. The honour went to Staying Cool... from £110), serviced flats kitted out with bespoke designer pieces.
Staying Cool, which also has flats in Manchester and Devon, is probably the UK's hippest self-catering outfit..."
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June 2013Staying Cool at the Rotunda
"..brilliant either for a short break with kids or just for a night or weekend away without them if your batteries need recharging." The Baby Website
"Why go? For an ultra-stylish taste of Birmingham..." Red online
"I liked the fact that all the food products were fairtrade/organic (excellent!). The flat was lovely, wish I had somewhere like that in London.." Kate Cater, Life & Style Editor, The Guardian