°Every stay designed with style and soul
stylish serviced apartments, apartment hotels and holiday homes
Boutique hotel comfort with the space and freedom of your own home
Spacious, stylish and uplifting spaces in the best, hand-picked locations. We choose our boutique serviced apartments and aparthotels carefully and we design every last detail. We’re a small independent business and you’ll find independent character throughout, home comforts in every apartment plus a sense of adventure in all aspects of your stay.
Staying Cool.
Inspired Spaces. Inspirational Places.
Why stay with us?
King sized beds & complimentary extras
Free, fast and reliable Wi-Fi and fully equipped kitchens as well as complimentary extras to ensure you have a relaxing stay
Great offers for business & leisure breaks
Working away from home every week can be hard work. We’ve designed our boutique serviced apartments and our customer service to make the experience a pleasure. You can even hire a Workspace.
Fairtrade, locally sourced eco-friendly
We are holders of a gold award from Green Tourism and strive to operate as sustainably as possible
Friendly team of locals
Our knowledgeable guest relations team will give any help you need, so if you’re unsure of anything, just ask
“Why can’t all city stays be this cool?”
“Staying Cool is hard to beat for comfort, location and pizzazz… enjoy the privacy, practicality and groovy design aesthetic of a Brummie beauty.”
“An ultra-stylish taste of Birmingham”
“Leave the curtains open and wake up to the panoramic views from floor-to-ceiling windows”
Latest from the Blog
Family Guide to Birmingham
There’s so much to see and do in Birmingham this summer with loved ones. We’ve prepared a Family Guide to Birmingham to tell you all about it.
All about Staying Cool
Learn all about Staying Cool. When and how was the company set up? What are the backgrounds of our co-founders, Paul Taylor and Tracey Stephenson?
Seven healthy business travel tips
We’ve played host to thousands of business people over the years. Here are our top tips for working hard yet staying in shape.