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Staying Cool x Selfridges: reinventing the personal shopping experience

Selfridges is a mere hop, skip and a jump from Rotunda. We’ve teamed up with the uber stylish personal shopping team at Selfridges Birmingham to bring you a unique Selfridges experience to you, all at no extra charge. The benefits include:

To help make shopping safe, seamless and inspiring, Selfridges has created a range of services for you, accessible either from the comfort of your Rotunda apartment or in-store just 400 metres away. Choose between virtual beauty, gifting and styling appointments that you can enjoy via a video call from your apartment or visit the store for services including gifting, styling and selected beauty services, with fast-track entrances to the store. 

Styling appointments

Selfridges’ stylists are there to share their insider knowledge, showing you the most extraordinary new season collections and accessories at Selfridges. Via in store appointments or through a video call, they will show you a personalised edit of items that can be delivered straight to your apartment – from luxurious loungewear to summer-ready pieces.

Gifting appointments

From carefully selected hampers to fabulous gifts for the home, Selfridges’ team of gifting experts, can help you find sure-to-please-presents for any occasion. Simply go into store or dial into a video call to view a personally curated selection of items that can be delivered to your loved one’s home, or to you, to personally deliver. 

Beauty appointments

We know you’ve been missing your usual beauty appointments (we have, too!). So Selfridges’ Beauty Concierge experts can guide you on recreating our in-store services from your apartment – from mastering your at-home manicure, to perfecting your complexion or battling those brows. Going for an evening out? Let the beauty experts guide you through that perfect smoky eye and deliver the products straight to you! Alternatively book an in-store masterclass with an expert in the comfort of one of the many beauty rooms. 

Complimentary glass of Champagne

When you choose your appointment in-store you can relax in the private shopping area and enjoy complimentary refreshments, including Champagne, while one of the Selfridges expert personal shoppers selects the fashion and accessories that work for you and your lifestyle. Their in-depth knowledge of this season’s collections and styling savoir-faire combine for an appointment entirely tailored to your requirements.

Your safety

For your health and wellbeing, all in-store appointments at Selfridges will be carried out under social distancing guidelines and garments that have previously been tried on will have been placed in quarantine for the advised period. You can read about Staying Cool’s additional Covid-safety measures too.

How to book your apartment +personal shopping experience with Selfridges

Either phone, email or book your Staying Cool apartment in Birmingham via this website. Choose from a studio, one bed or penthouse apartment and use the code STAYSELFRIDGES so we know what you are here for! You can book your Staying Cool personal shopping experience with Selfridges Birmingham, on 0121 600 6800 / 07715805050. Or alternatively email personalshoppingbirmin[email protected] and quote STAYSELFRIDGES. The Staying Cool Rotunda team are always happy to help with any element of your stay. Here’s to your new wardrobe!

You can book any of the three Selfridges Birmingham personal shopping experiences via the Selfridges Birmingham website.

Want more? Visit our Shopping in Birmingham blog to find out what else Birmingham has to offer for shopaholics. Or if a foodie feast is what you’re after, check out the Dining Out section of our guest guide for our recommendations on drinking and dining in the city.