The aim of this document is to:
- Set out what data we require from our guests
- Explain why we need the data and how it is used
- Let you know why we retain guest information after a stay
Who are we?
We are an independently-owned apartment hotel operator, based in Birmingham and Manchester, providing overnight accommodation to guests. Stayingcool Group Limited is registered in England and Wales. Our registered office is:
150 New Street
Birmingham B2 4PA
Company No: 0983144
+44 (0)121 285 1250
What data do we store?
We store any data a guest (or a booking agent on a guest’s behalf) gives us to respond fully to:
- A reservation enquiry
- Make a booking
- Enhance the experience of a guest stay
- Send appropriate electronic marketing communications if a guest has ‘opted in’ to receive one of our (no more than) six emails a year
We have a cloud-based Property Management System (PMS). A PMS is a database of all the reservations made with us. It is our way of ensuring we have a record of guest bookings so that when you check-in we have an apartment ready for you.
The following information is stored on the PMS:
- Salutation (Mr/Ms etc)
- First name
- Date of birth (if supplied)
- Company name (if supplied)
- Home address
- Email address
- Mobile number
- Landline (if supplied)
- Encrypted credit/debit card details (we are fully PCI compliant)
We may also take a copy of a recognised form of ID eg a passport or driving licence.
We may also store information about special requirements such as food preferences, a disability or medical conditions that may affect a guest’s stay with us (if supplied). Similarly, we may also hold a record of any special occasions that you are celebrating with us and the ages of your children, so we can provide age-appropriate Cool for Kids gifts if relevant. All of this information is stored securely and electronically on our cloud-based PMS.
Why do we collect guest data?
(a) We are required by UK law to keep a record of the name and full postal address of everyone staying with us at any given time. For overseas visitors, we are also required to note a guest’s passport number and its place of issue.
(b) We also need a guest’s name, address, contact and ID details to process a booking. We collect this information once, and for these reasons:
- To better protect guests against identity theft if someone tries to use their details to make a booking
- To protect Staying Cool against credit card fraud and charge backs
- To speed up check in for returning guests
- For security purposes. We need to know who is staying with us so we can provide that information to the authorities in case of any major incidents
- To supply to HMRC (Inland Revenue and VAT offices) if requested
- To provide guests with receipts for their company expenses claims/personal records
(c) If a person has opted in to receiving communications we will send electronic marketing offers and updates (no more than six per year). Please note that our mailing list is kept separately (on MailChimp) to our PMS.
(d) We use anonymised data such as postcodes, gender and age to monitor who is staying with us and help improve our understanding of guests and our marketing efforts.
How is guest credit card information stored?
Guest credit card information is stored on a secure server in the UK. The card information is encrypted and we see only the last four digits of a card number once it has been entered and saved. We never store CVC numbers.
How long do we keep guest data?
We have retained all guest records since we opened in 2005 and have no plans at present to delete these or any future records for the reasons given in points (b), (c) and (d) above.
We are required to keep full records of all bookings for 13 months for credit card companies. We are also required to keep full records for accountancy purposes for seven years.
We have never, nor plan to in the future, share guest data with third parties EXCEPT in the two scenarios below:
- If we are subject to a change of ownership or corporate structure and need to pass over guest data from one company to another in order for the transaction to proceed.
- Following an information request from the police, guest bank or credit card company about the dates of guest stay.
When we communicate with guests
Before, during and immediately after a stay we will need to contact guests about their stay (e.g send a booking confirmation, make sure they know how to get here, send a receipt for completing expenses forms etc).
Thereafter, we will only contact a guest if they have asked us to, (opted in to future mailings) and this will usually be by email. If a guest has opted-in and then changes their mind, opting out is easy. Either contact us directly by email to [email protected] or use the unsubscribe button on the email communication from us.
Seeing the data we store about you
Please email us and ask us to send you all the data that is stored online via our MEWS property management system.
Guests can ask us to remove any personal data they don’t want us to keep (although we will need to ask for this information again for any future bookings). Or email us at [email protected] and we will remove the data.
The only paper documents we store are:
- Signed guest check-in sheets showing a guest’s name and the stay dates
- Guest credit card payment slips in case of a query from a card provider
These are kept securely for 13 months before being destroyed by a registered shredding company.
If a guest would like to know what details we hold about them offline, for what purpose and to whom they may have been disclosed they can request this information either by letter or e-mail. We will respond to within seven days of receiving a written request to [email protected]
In very limited circumstances we may need to refuse a guest request (if this was the case, we would give you a detailed reason).
Tracking devices and ‘cookies’ on our websites
As part of GDPR, we are required to let you know when we use any tracking devices or ‘cookies’ on our website.
- Open the Google settings app on your device (called Google Settings or Settings, depending on your device)
- Scroll down and tap Google.
- Tap Ads.
- Switch on Opt out of interest-based ads or Opt out of Ads Personalisation.
We use three types of anonymised tracking software on our website to:
- See which forms of online advertising are working (Google Analytics,)
- Tell us how many times a visitor may come to our site before booking (Google Analytics)
- See how visitors use our website so we can make improvements to help the customer journey (Google Analytics, Hotjar and HotelChamp)
If you do not wish to have cookies enabled and would like to make a booking, simply give us a call on +44 (0)121 285 1250 or email [email protected].
Staying Cool is a controller of guest personal data
For the purposes of the GDPR (from 26 May 2018), Stayingcool Group Limited is a data controller.
How can you contact us?
What if you have a complaint?
Guests can complain to the Information Commissioner’s Office (ICO), which regulates data protection compliance in the UK, if they are unhappy with how we have processed their personal data. There are clear guidelines on how to do this on www.ico.org.uk/concerns
Our privacy statement covers only Stayingcool Group Limited. Links to other websites and any information collected by these sites are not covered by this privacy statement. We would encourage you to reread our privacy statement from time to time, so that you are aware of any changes in how we gather and use personal information. Every time we make an update we will change the numbering.
What if this policy changes?
Policy updated on 22 July 2019